Client :  A leading cardiothoracic surgeon
To position him as a thought-leader in heart failure domain, and garner the attention of medical practitioners in the country.

Core Strategy

Designed a high-profile event, Heart Failure Summit, inviting leading cardiologists from across the country, with specific event's visual identity.
Pre-summit publicity through multi-touch direct mail shots including announcement brochure, newsletter, invites, etc.
Online campaign including dedicated blog, facebook activity, posting of videos and other campaign material.
Initiated CSR activity with the formation of The Heart Foundation and institution of Heart Beat Awards to recognize several individuals for their contribution to the society.
The Awards evening, a day prior to the Summit, brought together key opinion leaders from the local community, medical fraternity, and media together. Summit proceedings with presentations and video footage shared with the participants.

Summit participants and faculty commended the efforts with express accent to participate in future events.
Next edition of the Summit already booked.
Several media placements and television interviews.
Extensive response to online placements.
The cardiologist already booked for several national level conferences and CMEs.