Client :  Prime Heart and Vascular Institute
Prime Diagnostic Centre started operations in 2002 by a senior cardiologist with radiographic, and cardiology related diagnostics, with no brand identity.

Core Strategy

Identified medical community as the major stakeholder for the success of the Centre.
From mere mass mailing to knowledge-sharing activities like CMEs and other training programmes, free of cost.
Knowledge sharing of new developments in the cardiology for general practitioners through seminars and speaking assignments
Standardisation of corporate visual identity and management


Prime Diagnostics Centre is the busiest centre in the northern region enjoying very high credibility and visibility
Regular annual event, Prime CME, has become a major attraction wherein over 600 doctors participate, with        speakers of national and international repute interacting with the general practitioners
Afternoon Academics, a monthly half-day series have become a popular knowledge upgradation sessions with the doctors, with attendance touching as high as 300.