Client :  BBNIA Industries Association (Baddi)
BBNIA - an industrial chamber of Himachal Pradesh catering to industry in three adjacent cities of Baddi, Barotiwala and Nalagarh lacked identity and recognition amongst the state government as well as amongst their prospective industrial segments.

Core Strategy

Started a high profile tradeCore Strategy

Started a high profile trade journal both with internal as well as external groups in focus, which provided visibility and pride to the existing membership, and generated interested amongst other industrial houses.
Media Outreach ProgramInternal Training Programs for Skill Enhancement of Members Result

Impact

The CM Himachal Pradesh issued warning to transport unions.
Formulated and announced comprehensive transport police.
Set up high level committees to administer and manage the tariff issue.


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