Client: Alchemist Hospital
Alchemist Hospital approached CorePR, for developing leading cause initiative and craft strategies to reach different segments of its potential audience.

CorePR suggested an integrated, strategic cause initiative targeting different select audience with a tailored messages, and branded the initiative as ?Go Safe?for Your Sake?

The cause focus was

To generate awareness amongst people the need to learn the first-aid drill to handle emergencies when a human being is involved whether at home, office or on road;

To reach out to maximum number of professionals, para-medics, security staff, police, hospitals, educational institutions, to help save the life, and make their workplaces safe and secure.

Engage community in each city.

The Campaign Drivers Critical Care Foundation, Mumbai has decided to take up the cause on pan-India basis launching it first in the northern region in the tri-city area. Activities Schedule Finalising Sponsors/Partners in the programme Unveiling Ceremony with presentation and press conference First-Aid Kit for Cars/Bikes Stickers to support the cause Stickers for those who undertake Certification Test


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